minnesota timberwolves

NATIONAL BASKETBALL ASSOCIATION
TEAM REBRANDING

NBA Timberwolves Executives had a mandate for NBA creative honcho, Tom O’Grady, they wanted a tough, aggressive looking wolf reflective of the Bulls logo but with a more modern and intimidating style. O’Grady created a tough focused with supported by a tree line series of graphics. Additionally, Minnesota would have a “new slate blue” primary color with forest green, midnight black with a touch of silver. The TIMBERWOLVES jersey lettering was designed to reflect toughness, with sharp edges and shapes. The TM secondary logo became a popular extension of the primary logo. At the time of the rebrand, the team drafted Kevin Garnett who brought enormous attention to the Wolves. The black alternate Wolves jersey is a popular sought-after NBA throwback uniform.

DELIVERABLES
Primary Logo - Secondary Logos - New Color Scheme - Uniforms - Alternate Uniform - Target Center Court Design - Warm-ups Design - Shooting Shirt Design