
A Brand Built to Grind.

BUZZSAW
Cutting Through the Competition.
The Sports Design Agency has honed the art of team branding with a strategic approach that fuses deep research, visual storytelling, and collaborative input from key stakeholders—including players, leagues, teams and outfitters. The BUZZSAW identity captures the spirit of an unstoppable, grinding force on the court—a relentless, no-quit mentality that defines champions. The uniform design reflects this ethos with bold, industrial-inspired elements: a warehouse floor pattern symbolizing grit and determination, paired with a striking palette of bandsaw steel, caution neon orange, and anthracite black.
DELIVERABLES
Primary Logo - Secondary Logos - Wordmark - Extended Logos - Uniforms - Environmental Graphics

