Vancouver grizzlies

NATIONAL BASKETBALL ASSOCIATION
EXPANSION TEAM IDENTITY

NBA Vancouver expansion team owner Arthur Griffith challenged NBA creative head Tom O’Grady to develop a brand reflecting both the history and essence of the Pacific Northwest. The new Grizzlies franchise had to be provincial connecting to British Columbia but could not be too trendy or too provocative. Fully fleshed out on paper, the grizzly came alive amongst the fabric of the jerseys: a growling bear in mid-crouch, with one claw clutching a basketball and the other ready to strike an opposing team. Today, the Vancouver Grizzlies turquoise design has become one of the most popular throwback designs in the NBA. This past season the Memphis Grizzlies wore the Vancouver uniform designs to the universal acclaim of core and casual NBA fans.

DELIVERABLES
Naming - Primary Logo - Secondary Logos - Uniforms - General Motors Place Court Design - General Motors - Environmental Graphics - Grizz the Mascot Design - Inaugural Season Logo