‘95 NBA ALL-STAR

PHOENIX, AZ

The 1995 Phoenix NBA All-Star Game logo featured the familiar purple, orange and black “Suns” color scheme with a green cactus graphic at the center the identity. The 1995 All-Star brand identity is recognized as a paradigm shift how sports league brand their jewel events. The primary logo was “peeled” apart with individual logo components incorporated in clever and appropriate ways. The Aztec trim was used on the side of team uniforms, on the bold court baselines and on merchandise, broadcast and collateral graphics. The 1995 All-Star game uniforms are STILL a Mitchell & Ness top selling vintage product. A quarter century, the NFL, NHL and Major League Baseball’s special events branding follows the visual packaging template developed for the 1995 All-Star Game. In 2009, a similar NBA All-Star Game logo with a cactus at the center and a variant of the original Aztec trim provided evidence of the everlasting impact the 1995 NBA All-Star Game logo delivered. The 1995 NBA All-Star Game identity case study provides evidence how Sports Design Agency founder Tom O’Grady changed sports leagues and teams approach to their event branding visual strategy.

DELIVERABLES
Primary Logo - All-Star Game Uniforms - Partial Logos - Secondary Logos - Wordmarks - Aztec Trim - Court Design - Courtside Signage - Print Collateral System