Atlanta hawks

NATIONAL BASKETBALL ASSOCIATION
TEAM REBRANDING

The Atlanta Hawks have had a long and colorful history of making changes to their team identity going back to their days as the Tri-Cities Blackhawks in 1946. In 1995, the Hawks began their pursuit in the next chapter of Atlanta team logos and uniforms. O’Grady, working with Champion Athletic was mastering dye sublimation techniques with the popular Phoenix Suns, Toronto Raptors, Utah Jazz and Milwaukee Bucks uniform designs. The final Atlanta Hawks designs used the bold hawk image across the entire identitycreating a graphically powerful and relevant look on home, road and team court designs.

DELIVERABLES
Primary Logo - New Color Scheme - Uniforms - Alternate Uniform - Phillips Arena Court Design - Warm-ups Design - Shooting Shirt Design